This is a simple good idea that comes to you from the world of marketing. Tag-along advertising that go with new books. If you bought a new Twilight novel for example you would get a number of advertising inserts in the book for things like Teen Magazine, early order forms for the next Twilight book on Amazon or a great deal on Team Mobile's diamond encrusted cell phones. They would fall out when you open the book up (just like the ones in magazines). It would be an extra revenue source for the publisher and an super easy way to target a niche.
Question of the day:
What has been the worst form of advertising you've ever seen?
This is a really good idea. Book publishers are losing money everyday, and could totally use another source of income. Plus, I think most readers wouldn't mind seeing some ads for books and magazines.
ReplyDeletei don't know if it was just bad idea as far as marketing goes, but I just hate those stupid reebok shoe commercials. The one's that firm your butt or something? They are sooo sexist it makes me wanna punch reebok in the crotch.
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